We build structured commercial growth across Portugal and Spain through a specialized team with expertise in apparel, footwear and accessories, particularly in backpacks and travel goods. This market knowledge allows us to segment product accurately and position each brand within the right retail environments across Iberia.
Collections are presented in permanent and temporary showrooms, giving clients direct contact with the product, supported by digital presentation solutions that increase flexibility and efficiency.
Our sales execution is reinforced by proprietary technology that enables us to anticipate product performance within each retail partner. By combining field expertise with data-driven analysis, we support forecasting, distribution decisions and sell-through optimization, ensuring sustainable and scalable brand growth.
Distribution
Structured logistics and retail fulfillment
We operate a structured distribution service for selected brands, receiving stock at our warehouse and allocating it according to confirmed retail orders across Iberia.
Our system ensures full box-level traceability, identifying the exact products shipped in each carton, with integrated carrier tracking and real-time shipment monitoring.
We generate packing lists with or without pricing, automatically issue invoices, and deliver all documentation digitally in the retailer's local language. Each shipment is weight-controlled per box, ensuring operational precision and cost efficiency.
All processes are aligned with our EcOn sustainability policy, minimizing paper and plastic usage to the strictly necessary, reinforcing a responsible and efficient logistics model.
How the Process Works
Brand Management
Strategic brand positioning in retail
We implement strategic retail segmentation and positioning, aligning each brand and product line with the right stores and market channels across Iberia. Our decisions are grounded in deep product expertise and market knowledge, ensuring disciplined and sustainable brand development.
Beyond distribution, we provide structured market feedback to the brands we represent. Through defined reporting metrics and regular review cycles, we monitor sell-through evolution, competitive landscape movements, and retail performance indicators, enabling informed strategic adjustments.
Our support extends across commercial planning, financial oversight and marketing execution. From forecasting and margin alignment to launch strategies and activation planning, we work closely with each brand to strengthen positioning, improve performance and maximize long-term market potential.
In-Store Execution
Optimized retail presentation and visibility
We implement strategic in-store execution and visual merchandising solutions, ensuring consistent brand presentation and optimized product display across Iberia.
We support the implementation of window displays and brand focal points, enhancing product visibility in line with each brand's guidelines. Our expertise in visual merchandising allows us to adapt layouts to the specific store typology, available space and customer flow, ensuring both aesthetic coherence and commercial effectiveness.
By aligning brand identity with retail realities, we improve exposure, strengthen positioning and drive measurable sell-through performance.
Store Staff Training
Empowering retail teams with product expertise
We design and deliver tailored training programs aligned with the specific needs of each retail partner. Whether focused on deep product knowledge, onboarding new team members, or reinforcing seasonal collections, our sessions are built to ensure confident and informed in-store representation.
Training can be delivered through in-person sessions across multiple store teams, targeted workshops, or digital learning content developed for knowledge recap and ongoing reinforcement.
Each program concludes with certification and defined evaluation metrics established jointly with the retailer, allowing us to measure effectiveness, retention and impact on in-store performance.
Power Retail
Real-time retail intelligence and analytics
Our proprietary retail intelligence platform connects directly to our clients through a tailored data connector, securely sharing in-store sales data in real time.
We have developed a comprehensive KPI ecosystem that enables daily monitoring and comparative analysis by brand family, product family, SKU, color and size. The system identifies extreme sales volume variations through automated alerts and supports stock forecasting for defined periods based on historical performance and current sell-through trends.
Retail partners access their own data under a structured annual Data Share protocol established with Blivo, ensuring security, transparency and collaborative decision-making driven by accurate, reliable insights.
How the Process Works
Brand Activations
High-impact experiences connecting brands with consumers
We design and execute impactful brand activations both in-store and outdoor, enhancing consumer experience and strengthening brand visibility.
From retail events to sponsored outdoor initiatives, we deliver innovative and engaging concepts that connect brands directly with their audience and drive measurable market presence.
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Let's work together
Whether you're a brand looking to grow in Iberia or a retailer seeking strong global brands, our team is ready to collaborate.